LeadFactory.dev · reference only

Field lineage

Two artifacts: where fields come from (ER), and a field→source matrix. No marketing infographics.

Source entities → LeadPacket fields

ER-style diagram mapping data sources to LeadPacket field names

Field → source matrix

field / group source cost pre-filter
businessName, category, placeId, lat/lng, Maps phone, ratingSerperPlacespaidbasic
county, countyFips, geoZipCountyIndexfreebasic
emails, sitePhones, people, socials, platform, modernization*WebsiteCrawlscrapepremium
hasChat, hasOnlineBooking, hasCallTracking, siteOps…SiteOpsscrapepremium
emailProvider, hasSpf, hasDmarc, domainAge, wayback*DigitalFootprintfreepremium
hostingOrg, sslDaysToExpiryHostingIntelfreepremium
securityScore, securityPostureSecurityPosturefree
certIntel, certSubdomainCountCertIntelfree
reviewSummary, reviewThemes, significantReviewsSerperReviewspaid
socialPresence*, socialInsightsSocialProbeprobe
tradeArea*CensusACSfreepremium bucket
competitorsInBatch, *Percentile, peerGapSummaryBatchStatsderivedrun-scoped
primaryOffer, icpFit*, talkTracks, riskFlagsOfferIntelderivedpremium
screenshotUrl, enrichmentScoreApiFlash / scoreoptionalscore buckets
fieldCoverage, outputMode, trial*, fromCache, snapshotAtModes / cacheproduct

isLive: false always · snapshots only · leadfactory.dev